I'm currently studying an area of branding which is central to its purpose, that of value and values. It may be the same word but with two different meanings: Value – economic worth Values – meanings, ethics and qualities It should be pretty ...Read More
After learning a little more about Marshall McLuhan whilst writing an essay for my MA I discovered a book about him written by Douglas Coupland. Being a fan of his writing too I bought it straight away. I'm about half ...Read More
Whilst listening to a fantastic podcast, Freakonomics Radio, I heard a great story about how bad press was spun on it's head with a bit of self-depreciation. The story is that of Johnnie LeMaster, a pretty average major league baseball player ...Read More
Do you ever ask yourself "what do I design for"? Now I don't mean who are your clients, or what media channel are you designing for, I mean what is the end goal of my design, what is it's purpose. I've been ...Read More
The Corporate Personality is a much-used book on Branding from the industry-leader Wally Olins. Written in the 1970s it has become a basis for a lot of thinking around branding now, with much of what you hear from leading brand ...Read More
So, my MA in Brand Development is three weeks in now and the course is great. Exactly what I was looking for, a study of branding (and all that includes) at a deep level but always with a focus on ...Read More
I was lucky enough to recently hear a talk by BJ Cunningham. I have to be honest and admit that I hadn't actually heard of him before, but I certainly have now. As a member of the council of business superbrands ...Read More
I recently read a blog post on the Design Observer by Adrian Shaughnessy on the possibility of designers having a responsibility for the UK riots. The post had some points I agreed with, some that maybe I didn't, but in ...Read More
I've long been a fan of Hobo symbols. The idea of a secret code which is scratched in to the surroundings for the benefit of the next Hobo to come along is fascinating. The symbols were essentially informative, giving other Hobos ...Read More
This isn't so much of a blog post but more of a direction to a very interesting post elsewhere. The issue of using copyrighted material and then putting your own creative spin on it is an old one, and one ...Read More